AI A Fireproof Studio product

A paragraph goes in.
A real website comes out.

No builder. No templates. No drag-and-drop. Describe your business in one paragraph — our AI designs and builds you a real, live website from scratch in about five minutes.

~5 minutes to build $0 to preview & build 100% custom — never a template
Live example
words → website
> We're a family-run bakery in Tucson. Custom cakes, fresh bread daily, open Tue–Sun.
Designing layout · writing copy · choosing colors · wiring it live
yourbakery.handsfree.site

Three steps. No meetings. About five minutes.

The whole point is that the AI does the work, not you.

01

Describe your business.

One paragraph. What you do, who you serve, where you are. About sixty seconds of typing.

02

AI builds a real site.

It designs the layout, writes the copy, picks the colors and builds the whole thing from scratch — a real, custom site, never a template. About five minutes.

03

Preview free. Keep it when you're ready.

Previewing and building cost $0. Keep it live on a Hands Free address from $12*/mo, or publish on your own domain for $99 one-time.

Everything that matters. Nothing that doesn't.

A real custom site

Built from scratch around your business — 100% custom, never poured into a template.

Live in ~5 minutes

Describe it, and a real site is built and ready to preview in about five minutes.

📱

Contact, gallery & more

Contact form, gallery, blog, calendar, events, menu — switch on the core features you need.

🛒

Online shop

Sell online through your own Stripe account. Your payments, your money.

📈

Analytics wired

Analytics and Meta Pixel hooked up and ready out of the box.

Edit by typing

“Update my hours.” “Swap the photo.” 5 free AI-change credits, then $1 each.

📧

Email at your domain

Free email forwarding at your domain on Publish — receive-only. Add a full mailbox via an optional Proton/Zoho upgrade.

📥

Your files, yours

Full file download anytime. Leave whenever you want — no lock-in, ever.

Built for people who do real work.

Plumbers. Bakers. Electricians. Solo attorneys. Lawn crews. Barbers.

If you run the business yourself and your website is “we're on Facebook” or nothing at all — this is for you. You won't learn a site builder. You won't sit through a demo. You'll type a paragraph and get back to work.

Free to preview and build. Pay only to keep it live.

Describe your business and watch a real site get built for $0. When you love it, pick a plan.

$0 · Preview & build a full site — no card required
Keep It
$12*/mo

Build and keep a real custom site on a Hands Free address. Stays live, with all the core features.

  • A real custom site on a Hands Free address, kept live
  • Contact form, gallery, blog, calendar, events, menu
  • Online shop via your own Stripe
  • Analytics + Meta Pixel
  • Full file download — leave anytime
Build my site free
Publish
$99 once, then $12*/mo

Everything in Keep It, published on your own domain and found on Google.

  • Everything in Keep It, plus
  • Your own custom domain
  • Hands Free badge removed
  • Found on Google (indexable)
  • Free email forwarding at your domain (receive-only)
Build my site free
Best value
Growth
$29/mo

Everything in Publish, plus monthly AI changes and content done for you.

  • Everything in Publish, plus
  • 15 AI-change credits every month
  • Scheduled AI blog posts
  • Priority support
Build my site free

AI changes, by the credit

Every plan starts with 5 free credits, then $1 each. Top up in bulk packs — from $10 for 10 credits up to $105 for 150. Growth includes 15 credits/month.

Email at your domain

Publish includes free email forwarding at your domain — that's receive-only. Want to send too? Add a full mailbox with an optional Proton or Zoho upgrade.

*$12/mo = $10 base + AWS usage billed at cost (typically $1–2/mo), never marked up.

A paragraph goes in.
A real website comes out.

Describe your business and watch the AI build it from scratch — free to preview, in about five minutes.

Build my site free