01 / Identity
Business facts
- Legal business name and public trading name
- Monitored phone and email
- Public address, if customers are served there
- Verified service area and normal hours
- After-hours availability only when genuinely offered
Free ungated product sample
Verify the business before writing the website.
A polished page cannot rescue an unsupported claim. Complete this source-of-truth worksheet with the business owner before drafting public copy, choosing imagery, or publishing proof.
02 / Offer
Service facts
- Exact service name and intended customer
- What is included and explicitly excluded
- Prerequisites and the typical next step
- Price language approved for publication
- Claims that require supporting evidence
03 / Proof
Rights and evidence
- Licences or certifications with a current verification source
- Insurance wording approved for publication
- Customer quotations with written permission
- Original project photographs and documented usage rights
- Warranties or guarantees with exact written terms
04 / Ownership
Approval record
- Person responsible for factual approval
- Date each claim was verified
- Source or document supporting the claim
- Page where the claim will appear
- Review date for facts that can expire
No email required. The complete product adds five page briefs, editable copy blocks, a twelve-week content rotation, launch and recovery checks, a four-week measurement sheet, setup guidance, and a one-business commercial licence.